Our 2018 New Year's Resolution
1. Take it one day at a time (goalessness)
One of the most important things we learned in 2017 was not only to run your own race but also the importance of not worrying about the end result and instead enjoying your process. Treating the work like a form of meditation, something that's never ending and pleasurable in the moment. We all want to build dope shit and reach our highest potential but to quote the great philosopher Kobe Bryant, "The dream is the work".
2. Leave every person we touch with the courage to live their truth, whatever that may be
Although we had a hard time articulating it early on, we eventually realized how this concept is at the center of everything we do. We want people to live their truth and be the best version of themselves. The people we idolize and look up to did that for us, and we want to keep that going for others. If everyone is living their truth, we're all better for it.
3. Send out a weekly newsletter
Pretty much, we slacked on the newsletter last year. It's something that's pretty important that we have to step our game up on. A lot of you want to hear from us more frequently and that's probably the best place to really reach you, being that social media algorithms only allow certain people to see our stuff. We will get better.
4. Grow a community of people who view the world the same way we do
In 2017, we spent a lot of time with people of all races, ages, religions, etc to learn what threads connect us. The power is in the people, and it's always been in the people. We want to build a community of people loving themselves and others while living their truths. People who also believe in collaboration and building the world we all want to live in.
5. Get more distribution for Trill Tea
In 2017, after summoning up the courage to pitch to cafes and cafe owners, we got into 5 cafes in New York. It held us down as we continued to work on getting the brand out and taught us a little bit about distribution. We're still working on getting the brand out and making it something worth sharing, but getting into more cafe's and sold in more places will help us raise the overall experience you guys get from us.
6. Fail faster
One of the most important lessons we learned in 2017 was that in business, the only way to get the answers you need to push things forward is not by being fragile about failure but embracing it as part of the process. In fact, there's a case to be made for the person that creates ways to fail faster to gain knowledge quicker. It runs pretty contrary to how we learn about failure in school, the worst thing that can happen to you in school is getting an F. But in business, those little failures teach you what not to do and actually move you forward along your path.